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Contact Details
2 Arbroath Road, HQ Bedfordview, 2008, South Africa.
Tel: (011) 970 3166

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Candidate: 35843
Available: Available
Location: Johannesburg (Incl. Northern Suburbs)
Gender: Female
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Brand Strategy and Integrated Marketing Communication

BA Honours Degree in Brand Leadership (part time):Thesis topic: Exploring the self-concept with regard to coloured males and their relationship with premium clothing brands

Thesis findings covered in Die Burger 16 October 2008
BA Degree in Integrated Marketing Communication:2003 ? 2005 (full time)
2006 (part time)

Specialisation: Strategic Brand Management

Passed Strategic Brand Management with Distinction
Passed Integrated Marketing Communication Degree with Honours
Scored highest average during 2nd year of studies and passed with Distinction
Development Journalism Certificate:Passed with Distinction
Master's Degree:Strategic Communication: Paradigm shifts from modernism towards postmodernism: Brands and organisations that are purposeful
Honours Degree:Brand Leadership
Certificate:Leadership and Team Development: POLS
Certificate:Project Management
Matric:Passed with Distinction
MS Word,MS Publisher,MS Excel,MS Outlook,MS PowerPoint,E-Mail,Internet
Service:Deputy Manager of Communication: Outreach Division From 2008-11 To 2009-5
Managed Publications, IEC Website, IEC Call Centre and Internal Brand Communication

Assisted in project managing the IEC Call Centre (SITA) up until final registration for the National and Provincial elections 2009

Wrote articles, collated material and edited the internal newsletter ? Vota News

Initiated the qualitative research and analyses thereof, wrote the preliminary content and sourced visuals, kick starting the IEC project in developing the book The Journey of the IEC 1997 - 2007

Developed an exhibition stand for the Results Operations Centre (ROC) and managed the information division

Updated the IEC Website. Managed and edited content as provided by various departments

Managed relevant stakeholder relationships

Conducted general research on other electoral bodies for IEC benchmarking purposes

Worked on an SABC Education,IEC partnership initiative, a core objective being voter education, which included targeted youth

Sales - Marketing:Brand Manager From 2007-9 To 2008-1
Conducted brand research, brand analyses, developed the relative brand strategies and brand implementation recommendations. Responsible for project managing all phases of branding related services. Brands included Beeld, Oilibya (Kenyan oil company) and Global Track

Conducted brand research

Brand analyses (which included internal brand audits)

Assimilated data into the functional, inspirational and aspirational benefits of the brand, utilising unique methodologies

Specialised in Brand Strategy, focusing on methods to build brand equity; employing various brand-building tools

Worked in partnership with clients to identify new or hidden market opportunities and to assist in positioning the brand

Service:Public Relations Manager From 2006-6 To 2007-7
Developed and implemented the Integrated Marketing Communication and Brand Strategy for PRISA which included both internal and external communication. As an accredited SDF (Accredited Skills Development Facilitator), Was able to diagnose internal organisational shortcomings and implement the necessary internal brand development processes

Lead and managed the frontline, membership, registration and the CPD (Continuing Professional Development Programme) team
Wrote regular monthly progress reports for the EXCO
Managed PRISA membership as well as identifying potential members
Redesigned and updated membership forms
Responsible for both internal and external communication
Established the first electronic newsletter for members
Updated the PRISA website regularly
Managed PRISA public relations activities
Managed CPD workshops
Introduced relevant CPD workshop topics through an interactive relationship with key industry professionals
Responsible for communication with key PRISA regional members.
Managed strategic client relationships in South Africa and across external regions.
Responsible for ongoing identification of potential opportunities for the institute, initiating complimentary relationships.
Ensured that internal and external stakeholders were kept informed about operations, business objectives and key business issues
Managed the department budget
Identified potential opportunities for the institute, initiating new relationships and recommendations that identified innovative opportunities
Established trade and barter agreements, partnerships and strategic alliances in order for effective implementation of the branding strategy
Designed and provided content of proposals for trade agreements
Initiated a partnership with Vega the Brand Communications School and introduced a corporate workshop focussed on the importance of Branding in Public Relations
Negotiated with VWV (experiential marketing specialists) to hold the special event workshops at the VWV venue
Implemented motivational skills training for my team and had positive results with visible improvements in daily productivity

Achievements: Selected as a fitting candidate to succeed Margaret Moscardi as the CEO of PRISA (reference:,PRISA President?s Report)


Market Support Associates
(Freelance position)
Period: May ? June 2006
Position: Interviewer and Analysis of Qualitative Research

Role: Involved with research projects on an ad hoc basis

African Response
Period: 27 February ? 1 April 2006
Position: Key Account Manager

Role: Worked on various accounts such as BMW, City of Johannesburg and the Accor Hotel Group. Focused on Customer Relationship Management and customer retention

Internship at Y&R Gitam , Wunderman
Period: 26 September ? 4 November 2005
Position: Strategic Planning and Client Service

Role: Worked on brands including Volvo, Microsoft, Clover Danone, Classic FM and MTN. Conducted research, competitor analyses and strategies

Justine Avon (part-time whilst studying)
March 2004 to August 2005
Position: Sales Representative (Number: 2267787)

Role: Direct Marketing - sold the Avon product range to a varied clientele

Mthombo IT
Period: April 2004 to June 2005
Position: Client Relationship Management and Corporate Bookings

Role: Managed client relationships at the Ellis Park suite for various national and international sporting events.

Airline - Aviation:International Senior First Class Flight Attendant From 1990-3 To 2002-11
Customer Relationship Management
Acted in the position of on-board manager and senior purser
Ascertained passengers? interests and requirements
Ensured compliance to SAA standards of quality and service
Adhered to international health, safety, customs and inoculation requirements
Compiled written reports on equipment and technical faults
Marketing, sales and management of onboard duty free products, which included inventory control
Ensured highest possible standards of hygiene, cleanliness and client services
Managed quantities of on-board supplies and implementing necessary steps to manage and control
Performance evaluation, management and motivation of cabin crew
Training, development, mentoring and coaching of cabin crew
Attended to issues around discipline and grievances

Recipient of the Gold certificate in achieving over 90% for the SAAFARI course
Selected by the Executive Domestic Manager as a ?Difference Maker? for outstanding work performance
Invited to participate the new uniform launch in 1992
Received achievement awards in recognition of supreme service
Initiated an improved customer service approach in interacting with passengers, which resulted in improving optimal customer value satisfaction
A thorough understanding of all flight attendant processes resulted in being selected to act in the positions of Onboard Service Manager and Purser
Received numerous letters from passengers expressing their gratitude for exceptional service, professionalism and dedication

Banking:Foreign Trade Officer From 1988-3 To 1990-2
Facilitated payments with foreign banks on behalf of clients importing goods

Determining the accuracy of all supporting documentation for imports pre foreign bank payments

Ensuring payments was processed timeously to avoid interest charges

Redesigned the filing system
Johannesburg (Incl. Northern Suburbs)
Ekurhuleni (East Rand)
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