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2 Arbroath Road, HQ Bedfordview, 2008, South Africa.
Tel: (011) 970 3166

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General Manager

Candidate: 52713
Available: Available
Location: Ekurhuleni (East Rand)
Gender: Male
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General Manager
R90000- R100000
30 Days
Masters of Business Administration - MBA

Bachelor of Commerce Marketing :
Master of Business Administration:
Grade 12:
MS Word,MS Publisher,Microsoft,MS Excel,MS Explorer,MS Outlook,MS PowerPoint,E-Mail,Internet,MS Projects,Windows (basic),SAP,CRM
Automotive - Motor Vehicles:General Manager: Bid4Cars Online Auction (C2 Group) From 2010-07 To Current

General Manager: Bid4Cars Online Auction (C2 Group)

Reporting to the group executive director, I am responsible for the entire business operations whilst leading and guiding a team of 10 members of staff across South Africa. Customer base management of approximately 1350 vehicle dealerships.

Key responsibilities:

Managing the profit and loss of the business.

Motivating and guiding a team of 10 staff members including 5 regional managers.

Developing and executing the business growth strategy aligned with e-commerce; marketing and sales.

Setting and managing KPI’s aligned to business growth

Managing key channel partner relationships across automotive groups and automotive OEM’s.

Ensuring revenue, profit and customer growth budgets are achieved.

Supervising and guiding the development and improvement of User Experience (UX).

Maintaining competitor and industry trend research.

Managing and controlling brand reputation standards.

Redesigned and implemented internal and external business policies.

Analyse and identify areas of opportunity to utilise auctioning in different industries.

Managing and growing alternative revenue streams from an approximate 1350 dealerships.

February 2017 – Jan2018

General Manager Marketing & Communications (Media): Renault South Africa      

Reporting to the Vice President of Marketing. Managing 4 department managers, 2 Creative and 1 Media buying agencies.  Ensuring media and communications strategies meet the organisations strategic requirements. Managing a multi-million Rand media budget.

Key responsibilities:

Planning, improving and managing the Traditional and Digital media strategy aligned to the organisations overarching sales strategy and related activities (7 products).

Work with Product managers and sales department to understand objectives and implement relevant media strategy executions based on consumer insights and competitive intelligence analysis.

Leading and guiding the media marketing team with related KPI’s in order to achieve optimum team effort results.

Managing campaigns through rigorous analysis which enables agile, critical decision-making in relation to brand and product sales efforts.

Improving and coordinating the dynamic business relationships between Renault International, Internal marketing team, Creative and Media buying agencies enabling stronger campaign strategy execution.

Managing projects aligned with marketing and communication innovative technologies and industry trends.

Managing a 70 million Rand annual media budget ensuring maximum efficiencies are achieved in line with KPI’s.

Key KPI’s-  Market share; TPVA competitive intelligence; Website traffic; Lead generation; Finance applications.

Key Achievements:

Implemented the Renault Live Showroom – first of its kind in South Africa. Online live broadcasting customer experience (CX) strategy.

Developed and rolled out Renault’s first ever Dealer network communication and rewards App.

Improved website traffic average from 50 000 visits/week to 80 000 visits/week.

Improved Social media strategy fan acquisition; engagement and lead generation.

Grew email database from 8000 to 50 000 recipients and improved campaigns from 2 to 8 per month.

July 2016 – January 2017

General Manager: Chery, FAW & Foton OEM

Promoted to General Manager and reporting into the Managing Director. Leading a team of 4 direct line reports : 3 regional sales managers, 1 marketing manager and 6 dotted line reports : 3 Financial managers, 1 Parts manager 1 aftersales manager and 1 Customer Care manager in conjunction with three vehicle brands represented in over 40 dealerships across South Africa, Swaziland and Namibia with an approximate car park of 20 000 vehicles.

Key Responsibilities:

Achieving regular quarterly sales targets of 110% with budgets achieving 100% of target through 40 dealer retail channels.

Managing the P&L (profit and loss) accounts by means of collaborative decision making with financial manager.

Guiding each direct line report by means of measurement against set KPI’s and appraisals.

Managing monthly business review performance (sales, marketing and aftersales) with the group CEO   and CFO.

Managing and guiding weekly marketing and sales meetings ensuring targets were achieved.

Continuous design and execution of wholesale and retail strategies supporting the dealer retail channel.

Managing weekly review of aftersales activities and ensuring high levels of customer-care.

Continuous management of relationships with various franchise directors as well as international relations with the OEM management teams within the dealer retail channels.

Stock demand analysis and replenishment at Importer and Dealer level.

Maintained relationship with Government fleet department and responsible for ensuring tender orders and processes remained successful.

Product and market analysis to ensure accurate pricing strategies in order to drive sales volumes and fair return of GP %

Executed a very hands-on approach with the dealer retail channel network from sales executive to dealer principal.

Guiding and leading line reports for their self-improvement and development needs – such as enrolling in university degrees and short courses.

Demonstrated a customer-first sales activity approach by working closely with Dealer Principals across all 40 dealerships.

Collaborative design and execution of sales incentives within the marketing and sales teams across the dealer retail channel network.

Designed and coordinated the marketing and sales strategy in order to promote a strong digital and social media presence.

Guided and managed the implementation of new e-learning platform to improve product and brand training for the sales force.

Key Achievements:

Successful roll out of the digital strategy relating to the customer journey and customer experience. These included website overhauls, implementation of the Chery and Foton social media pages, CRM enhancements, third party website lead generation.

Volume improvements by means of achieving 110% of sales targets.

Marketing efficiency improvements by means of generating quality leads.

Dealer performance improvements by means of sales and aftersales incentives.

October 2013 – June 2016

National Brand Manager: Chery, FAW & Foton OEM

Reporting to the General Manager in the capacity as the National Brand Manager, initially with  FAW only. Thereafter taking over Chery and Foton brands. Leading a team of 3 line report comprising of Regional Sales Managers and 2 dotted line reports : 1 Marketing Manager and 1 Parts Manager.

Achieving regular quarterly sales targets of 90% to 130%.

Guiding and leading the expansion and maintenance of the dealer retail channel network nationally.

Leading the team by means of collaborative dealer partner/ channel sight visits (SA, Namibia, Swaziland) and appraisals ensuring relevant stock, marketing activities and sales pipeline activities were consistent and that sales targets were met.

Managing weekly sales and marketing meetings.

Introduced digital media marketing activities for each brand and ensured that each brand’s identity remained personalised.

Designed and executed wholesale and retail strategy campaigns across the dealership retail channels.

Product management by means of pricing and marketing analysis.

Played a key role during the merger phase of the brands and the relevant employees by ensuring cohesion during the change management process.

Building and maintaining relationships with dealer partners, retail directors and independent business owners outside of Imperial.

Very “hands-on” brand, product and sales skill training from the ground up.

Managing stock and production flow orders with the relevant brand OEM’s (inventory management.

Consistent business development approach to reach national targets.

Identifying, monitoring and implementing relevant industry digital retail trends which complemented the brands and sales thereof.

Opened new retail channel sales floors by means of franchise agreements.

Key Achievements:

Increased the FAW dealership footprint from 15 to 38 dealers.

Planned, implemented and executed digital marketing strategies.

Dealer performance improvements by means of sales and aftersales incentives.

Reason for transition:

Internal promotion to General Manager.

July 2010 – October 2013

Dealer Area Manager:  AMH Retail operations Head Office

Reporting to the General Manager and working closely with Renault, Hyundai, Kia, Tata Regional Directors and Franchise Directors. Business units involved sales, workshops and parts.

Managed over 14 dealerships ( sales; workshops and parts)

KPI’s were set against Vehicle sales; Hours per Job; Warranty ageing; Parts per job.

Ensuring set targets and objectives were met with market potential

Consultancy insights improved Sales, Workshop, Parts and Warranty KPI’s and efficiencies.

Directed and controlled regional area reviews with the respective area directors concerning their dealerships and the performance thereof bi-monthly.

Analysis conducted by score-carding at dealer visits against KPI’s.

Created and implemented sales process training for all sales executives employed by the relevant dealerships.

Trained and analysed internal mystery shoppers in order to provide vital feedback to the dealer principals and sales managers to improve customer experience.

Deployed, improved and maintained the lead management system as an administrative role.

Utilized and exploited database in order to stimulate marketing activities to increase sales leads for all dealerships.

Key Achievements:

Implementation of new reviewing and analysis procedures related to sales, parts and aftersales departments.

CRM deployment, training, analysis and enhancements throughout over 14 dealer retail channels.

Epicor ERP-                                                                                        

February 2018 – Apr 2018

Consultancy – Marketing strategist

Summary:           3 month consultancy role where I was tasked to develop and implement the digital marketing strategy for Epicor ERP South Africa.

Key responsibilities:

Planned and implemented the digital marketing strategy.

Managed the onboarding and relationship of 9 key local channel partners.

Implemented the design and business process flow of the CRM system.

Designed the business process flow to manage the partner relationship between the Distributor and parent business based in the UAE and USA.

Guiding and working with the media agency to ensure KPI’s were benched and analysed for key decision making.

Redesign of the website in line with B2B best practices improving lead generation.

Automotive - Motor Vehicles:Senior Sales Executive From 2009-08 To 2010-06

Key Responsibilities and Accountabilities:

  • Sales of all pre-owned BMW passenger vehicles.
  • Conducted trade in evaluations, advertising and reconditioning.
  • Generated sales by means of walk- ins, workshop customers, internet leads, referral programmes.
  • Promoting BMW during off-site events.


Key achievements:

  • Averaged 10 vehicles per month
  • Averaged monthly revenue of R 2 500 000
  • Averaged Gross Profit return of 10%
  • Maintained Customer Satisfaction of 98%

Leading IT & ERP specialist recruitment agencies:Key Account Resourcing Agent From 2008-01 To 2009-06

Key Responsibilities and Accountabilities:

  • Held daily telephonic and face to face meetings with Line Managers for job requirements.
  • Resourced and placed specialist IT contractors into 6 month contracts at a rate of £250 - £700/day with 15% margin.
  • Maintained key communication with Heads of Departments as well as prospective IT contractors to promote business development.
  • Completed full recruitment life cycle.
  • Cold Calling.
  • Maintained and updated company CRM system.
Ekurhuleni (East Rand)
Greenstone Hill
Ekurhuleni (East Rand),Johannesburg (Incl. Northern Suburbs)
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